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Motion Design Marketing Video: my Workflow

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motion design workflow

After the video published last week to advertise the #WorldCancerDay, I have prepared a ten minutes tutorial about my workflow for creating this kind of marketing videos as a motion designer.

First I describe the idea and conception on a simple notepad, as easy as that. This is a super important phase as this is when I do my brainstorming. Actually, there is one thing I always do before the others (…and I forgot to mention it in the video, my bad!!) : looking around for good references and creating mood boards, with some styles I like.

Once my thoughts are one paper, I usually jump in Storyboarder to prepare the first round of boards. As I said in the video, Storyboarder is a free and powerful software to easily draw boards. The output of this second phase is a nice story board that can be shown to the other stake holders in this Motion Design Marketing Video project.

As the project has been relatively easy from the illustration point of view, I skipper the Design in Photoshop and jumped directly in After Effects, where I have drawn some of the illustrations using vectors. I have used the Pastiche plugin to generate and manage all the small pieces forming the images.

I also talk about sound design, briefly showing how I use Soundly to find sound effects and integrate them in After Effects. As this is an overview of my process, I could not go into too many details. Anyway, if you have any question, let me know in the comments and I will try to help you.

Of course Motion Design for Marketing Video is a vast subject and there are so many ways to do it, depending on the budget, the artistic direction, the time constraints.

Storyboarder: https://wonderunit.com/storyboarder/

Pastiche plugin for after Effects: https://www.motionboutique.com/pastiche/

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Motion Graphics

The 2025 EV Market Shake-up: Visualizing the Data Story

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If you’ve seen my latest DataViz video on YouTube, you’ve witnessed the dramatic “changing of the guard” in the global electric vehicle market. In just four years, the landscape has shifted from a one-horse race to a multi-front technological battle.

A Market in Motion

The data doesn’t lie: by the end of 2025, the rankings we once knew were completely upended. BYD has officially accelerated past Tesla in total volume, while tech giants like Xiaomi have achieved the impossible—moving from zero to over 400,000 units sold in their debut year.

But presenting this data as a static spreadsheet doesn’t do it justice. To truly feel the momentum of these brands, you need to see the movement. That’s why I used an animated stream graph to tell this story. It allows viewers to see not just the final numbers, but the velocity of the growth.

Behind the Scenes: Data Story Maker for Premiere Pro

A lot of you have asked how I created these complex animations. The secret is my own tool: Data Story Maker.

I developed this plugin because I was tired of wrestling with manual keyframes every time a dataset updated. With Data Story Maker, I created the entire stream graph directly inside Adobe Premiere Pro.

What makes it a game-changer for editors?

  • Native Integration: You never have to leave Premiere Pro or After Effects. Everything happens on your timeline.
  • Massive Library: There are tens of animated charts and graphs ready to use, including Racing Bar Charts, Line Charts, Bubble Charts, and the Stream Graphs you saw in my video.
  • CSV Driven: Simply import your data, and the plugin handles the animation. If the numbers change, you just hit regenerate.

Whether you are a professional motion designer or a video editor looking to add broadcast-quality infographics to your projects, this tool is designed to save you hours of work.

Start Telling Your Own Data Stories

Data is the most powerful storytelling tool we have, provided we make it easy for the audience to digest. Don’t let your insights get lost in a static slide.

Ready to level up your video editing game?

👉 Visit the Data Story Maker Shop to explore the full plugin and start creating your own animated visualizations today.

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Motion Graphics

BAR CHART RACE script for After Effects – BARBACHART

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You need to create a Bar Chart Race in After Effects, but have no idea where to start from, or may be you just have no time to create it!

Well, I have you covered: I have developed the right After Effects script for you. Easy!
You will only have to click a couple of times to create a composition containing a working Bar Chart Race.
After that, you can directly use it or customise it to your needs.

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Motion Graphics

Two more Christmas Animations and Happy New Year After Effects Videos

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Christmas illustration

I have been pretty productive last december, mainly because I wanted to experiment some animation ideas in Adobe After Effects.

The first is the one I prefer: it started by wanting to have some fun with the new tape properties in After Effects 2021. The first Christmas tree grows by animating the end of a line shape layer. The width varies along the length using the tape properties.

I have also used the a lot the internal Particle effects in AE. in the first shot, the origin of the particles is even linked to the moving end of the Christmas tree layer.

The second part is the darkest one, where the corona virus is killed by the vaccine. Here I just tried to transmit the creepiness of the situation and the fatigue of the scientists, who finally achieve the goal of killing the virus.

The third scene is where Santa is coming back, using the CC Scatterize effect, and wishes a safer 2021 to everybody 😉

This is the tutorial I made, where I am going through most of the main issues I had to face during the realization of the video:

The second one was inspired by a tutorial I found for recreating fake 3d tape animations, so I came up to use the 3D tape to build a very stylized Christmas tree.

Let me know what you think about these videos in the comments on youtube! I try to answer all comments :=p

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